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As I finally went to write that tutorial, I realized that an important element was missing from my post: what in the heck a media kit is and why you need a media kit for your blog if you want to work with brands. In the blogger realm, a media kit is a document that outlines the key facts and statistics about your blog. If you want to collaborate with a brand, you should definitely have a media kit ready to send. Details to include in your bio are how old your blog is, what kinds of topics you write about, and any info that might appeal to a particular advertiser (For example, a weekly “home decor” series you write if you’re reaching out to a furniture store). I don’t recommend being too “salesy,” but at the same time, keep it in the back of your mind that you want advertisers to read your bio and think, “hey, this blog would be a great fit for us!” 2. Don’t forget to also include a photo of yourself and your blog’s logo. As for which statistics to include, I recommend the following: What about that one social media account with 12 followers?
An example might be, “in the past 30 days, my Instagram following grew by 300%.” That shows a brand that your blog is on the up and up. This is where you get to list all the fun ways that a brand can collaborate with you! You should also list prices next to each of these services, so that the business can see which ones fit their budget. It’s a way to show brands that you have experience and will give them an idea of what to expect if they work with you. Last but not least, don’t forget to include contact info so that the brand can easily reach out to you. ???? Stay tuned for more advice about how to work with brands as a blogger! Start turning your blog into a full-time business.
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