white paper template

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We can show you how to organize all your marketing in one place by the end of today (probably right now) ???? Schedule A Demo The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. In this post, you’ll learn how to write white papers that don’t suck. Ones that actually get read, smash your business objectives, and make you a star for your organization. According to Purdue Owl: Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. But first, be sure to grab your free white paper template (Word format). You’re invited to a 1-on-1 marketing demo of CoSchedule! It’s necessary though to ensure what you write is purposeful and effective. Who’s going to read your white paper? When you know what problems to solve, you’ve got a purpose for your white paper. You might need to make it a bit longer or more detailed, though, to avoid getting lost in your thoughts partway through. Depending on what you’re covering, you might get by with nothing more than Google and your company’s own insights. Here’s a handful to consider: This is the most difficult option, but it can provide the most valuable results. Here are just a few benefits to original research: If you have the time and resources to do your own research study, Andy Crestodina of Orbit Media Studios has a fantastic guide to get you started. If you’re writing in an industry where you’re not a subject matter expert, then your preparation (outlining, researching, and working with internal or client SMEs) is going to be even more important.

White papers should be: Your headline is the first thing that will sell your white paper to your audience. Click To Tweet Want to use Click to Tweet on your blog? With thorough research and a strong outline in hand, you can make the actual writing exponentially easier. Following this order will ensure your writing flows well from one point to the next in a logical order. While editing a white paper (or anything), it’s important to edit for content, and not just spelling and grammar. If you’re fortunate enough to have a designer on your team, they’ll likely handle design and formatting for you. All you have to do is edit your styles. If your white paper is lengthy, you might want to consider a two-column layout. The first thing you’ll need to decide is where your white paper is going to live. For example, you could create a landing page for your white paper, link to it in a blog post, and then include the actual document in your resource library. Create a campaign on your calendar and use Social Helpers to set up promotional graphics and post copy. Keep these thoughts in mind: Quality white papers take a lot of work to produce. Plus, if you link back to your white paper in each post, you can direct more attention toward it. With the information in this post, plus the included template, you should have everything you need to do the job right.

When he’s not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

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