the mexican-inspired fast food chain announced this week it’s expanded its 700-restaurant pilot with guild education — a technology company that connects workers to college prep and high school completion programs universities as an education benefit strategy — to 210,000 workers at 7,000 locations, including some franchises. combined with the company’s education benefit of up to $5,250 in tuition assistance, paid upfront, and access to federal financial aid, employees are expected to pay little to nothing for the benefit.
“it creates stickiness with our team members because they’re going to stay longer.” two thousand taco bell employees were eligible for the nine-month pilot program, and of the employees who enrolled, 98% stated with the company for more than six months, compared to 73% baseline retention, says rachel carlson, ceo and co-founder of guild education. taco bell says it looked to competitors like chipotle, which uses guild education, and mcdonald’s, which uses cengage online high school, to see how the company could be competitive. the company says it expects to know by mid-summer how many franchises are offering the education benefit and to what degree.
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