SWOT Analysis Template - Free Sample
SWOT Analysis Template

SWOT analysis template provide a good framework for reviewing business strategy, position and direction of a company or business proposition, or any other idea. A professional SWOT sample will help business owners and management team in analyzing strengths, weaknesses, opportunities and threats.

SWOT Analysis Format

SWOT analysis template can help business to do self evaluation or assessment of new project. A SWOT analysis will analyzing various part of business and the process can help management team gain insights into the past and think of possible solutions to existing or potential problems — either for an existing business or new venture. The SWOT analysis is better conducted in a team environment where people from different department can brainstorming and make contribution.

The various part of SWOT analysis should not be viewed in isolation. Basically, the strengths and weakness are considered internal factors whereas the opportunities and threats are external elements. When conducting your SWOT analysis, keep in mind that one item can offset another. For example, your strengths may counterbalance your weaknesses and your opportunities can offset your threats.

SWOT Analysis Template

During the process of building up personalized SWOT analysis template, you need to consider the style, format and the key sections. The key section in the template should include: Strengths, weaknesses, opportunities and threats.

The first key area in SWOT analysis template is the internal factors. In the section, you will give a detail analysis for the company strengths and weakness. For example, the company may have advantages in human resources, company assets, marketing shares and branding etc. For the weaknesses part, you may list the main existing issue.

The second part in sample SWOT analysis is the external factor. In the section, you will give a summary of the opportunities and threats that the company may face in the new and existing market. you may list some questions for the participants to answer in the section.

The last part in SWOT analysis example is the recommendation and strategy. In the section, you will give your recommendation based on the review of the company internal and external factors. It is fruitless if you do not provide a action plan. SWOT analysis should be more than a list - it is an analytical technique to support strategic decisions.


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